L’Oréal Melbourne Fashion Festival

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Initial pitch, art directing beauty shoot, project management, sourcing photographer and models and final layout.

BRIEF

Showcase the L’Oréal Melbourne Fashion Festival beauty trends for the coming season and encourage people to visit either the event or their website.

IDEA

Create a reverse bound booklet in Marie Claire magazine called “Return to Glamour.” Working closely with the Marie Claire editorial team and Rae Morris (L’Oréal Paris’s Make-up Director), we shot three key beauty looks. The overall feel of the shoot was old school glamour with the layout containing tips on how to achieve those looks.

PRINT: Featured in Marie Claire Australia and LMFF event booklet.

EVENT: LMFF.
SOCIAL MEDIA: Facebook & Twitter.