PiPa Offer
Fanta, Limca and Sprite together with Amazon India launched an offer in August and September 2017. The end summer offer was aimed to drive sales by promising Amazon Cash with the aforementioned drinks.
The two month campaign had to be whacky and disruptive.
And we proposed....
PiPa
Fanta, Limca, Sprite Pi (Drink Fanta, Limca, Sprite)
Amazon Cash Pa (Get Amazon Cash)
The campaign had a 360 approach that included TVCs, Bottle Labels, Print Ads, In-house videos (Sales and Retailers), OOHs, Delivery Truck Wraps, Radio, Retail Activations, Digital Surround Ideas and Social Media Posts.
PiPA TV Films
PiPa Branding and Labels
PiPa Teasers (Concept)