NikeBeTrue.com, Nike
What it is: A celebration of NIke’s iconic shoe, the Dunk.
Why it matters: One of the first Nike executiuons focused on in-depth storytelling. For 20 iconic Dunks that changed the sneaker game, we featured origin stories, interviews with creators, and a shoe design battle. In the Nike Dunk Kicks Creator, users could design their own custom Dunks and enter them into Dunk battles, in which users voted on their favorite design.
