I was commissioned by ANDPEOPLE AU to develop in-store and and online merchandising assets for the launch campaign of the exclusive release of Adidas Original's Teorado 2016 range.
The Brief:
Develop a visual concept and tagline that coincides with Adidas' existing slogan, "Shape Your Future" that resonates with Footlocker's primary customer persona.
Talent:
ILLY, The Rapper
Deliverables:
With a focus on success stories, 'Set Your Stance' was established as a the campaign slogan, serving as a prologue to Adidas' briefed slogan.
In addition to the concept and slogan, I designed the window layouts and in-store elements (i.e. door talkers, plinths, shoeboxes, risers) that were utilized across Footlocker stores in Australia and New Zealand.
Table Riser
Shoe box
Small window front: Static poster image with hanging front split-image.
Small window back: Printed static image with vinyl CTA.
Concept, Layout and Design: Megs Woolley
Producer: Andrew McDade
Photographer: Thomas Walker
Influencer: ILLY
