When Mattel/MEGA rebranded their kids' and collectors' construction toy lines under the new name Mega Construx, they wanted an engaging way to rally their fans, the "Beyonders," under the new banner.
The pitch? Create an interactive quiz that would make every Beyonder feel like part of the Mega Construx community while also highlighting what made each fan special.
Though constraints beyond the creative left this idea on the shelf (for now) the question "What type of Beyonder are you?" remains packed with possibility – whether you turn out to be an Inspired Inventor, Connected Creator, Adventure Maker, or Skilled Strategist.
Excerpt:
IF YOU COULD GO ANYWHERE IN THE SOLAR SYSTEM, WHERE WOULD IT BE?
• Mars. I even have a plan to get there!
• Why stop there? I want to discover a new planet!
• The asteroid belt. I go where the action is!
• Earth. There's so much to see and do right here!
Excerpt:
INSPIRED INVENTOR
About You
You're a creative and free-thinking Beyonder who's not afraid to do things a little differently.
You think life is more fun without instructions and are usually the first of your friends to try something new, like putting cheese puffs on a pizza or listening to a weird new style of music.
Building Beyond
Your experimental nature makes you a true original, while your outside-the-box thinking and confidence in your own ideas leads you to create amazing things!
