I took the role as lead designer in the rebranding of the Cleveland based pizza franchise, Rascal House Pizza. The business was in need of a fresh, new, uniformed look across all collateral. In addition, in working with the Rascal House team, we decided  to drop the word “Pizza” from the name as Rascal House is now known for many more items such as burgers, chicken, pastas, salads, and desserts.

We accomplished this by creating an icon system that showcased all the great aspects that make Rascal House “A Different Kind of Pizza Place.” while simultaneously creating a solid brand identity system.