FURK THAT
Fur for Animals
Fur for Animals or Respect for Animals are a campaign group that fight for animal rights, battle the fur industry and testing on animals.
The goal for this conceptual project for Fur for Animals was to create a social media campaign that would not only posses strong, persuasive imagery but an interactive, viral aspect. The primary aims for the campaign was to appeal to a vast age group and to encourage people to feed the campaign by sharing selfies wearing animal masks on social media.
A strong hashtag can carry a social media campaign a long way. Designing a logo like hashtag for the posters was an obvious choice.
Alongside the viral aspect of the campaign the use of strong photographic material can widen the target age group and carry the campaign beyond the social media platforms.
