This is the global launch TVC for the new S-Class. A beast of a film. We crashed four real cars, filming with 10 highspeed cameras - only as visual reference. Because real high speed cameras cannot move. So everything you see, every bit of debris, even the crash element and the crashing car, was made in 3D with the great guys from The Embassy in Vancouver. The final film also ran in that famous Superbowl ad-break and got some great public reviews.
2005. With Springer&Jacoby as Creative Director.