The goal of this project was to create two original portraits that have a common theme and develop them using digital and traditional drawing techniques. I have an interest in cause marketing and how businesses use their personal beliefs to make a difference. Making the world a better place is a large part of Ben Cohen and Jerry Greenfield of Ben & Jerry’s Ice Cream’s mission. Ben and Jerry implement cause marketing into their business, from their battle against the use of GMOs, labeling, and global warming, to their belief of keeping business local. The intended audience is people interested in cause marketing, corporate social responsibility, and Ben & Jerry’s mission to “use [their] Company in innovative ways to make the world a better place.”
