QUIKSILVER WATERMAN COLLECTION 2011 CAMPAIGN
below is sampling of what the quiksilver waterman collection looked like in 2011.
the photography concept had two parts to it. part one was to capture the moment and the details of a waterman. part 2 was to take a 4x5 photo if the moment was of significance.
below is sampling of what the quiksilver waterman collection looked like in 2011.
photo direction: photo by solomon d. butcher, nebraska, 1886.
product styling, typography, artwork.
print advertising: 3 mainstream ads in mens journal.
print advertising: 15 endemic ads in various surfing magazines.
below are 4 spreads that ran in surfer's journal
business to business catalogs: 3 per year, 100+ pages.
retail: first waterman collection only store opens in newport beach california.
retail: 1 of 3 changing rooms featuring floor to ceiling underwater images.
retail: custom signage for core surf shops, and department stores.
mobile website: website was designed to work on all devices. website included 40+ image slideshows from each trip, a 2+ minute video, and a list of the waterman athletes. clean, simple, aspirational, buy now.
spring lookbook: shot in puerto rico & the british virgin islands. here are a few images from the 40+ image slideshow.
athletes: mark healey, shayne mcintyre, jamie mitchell.
athlete biographies. each bio contained 3-5 slides.
the end of the year, and the beginning of something new.
"april, pacific coast canada: paradise is where you find it." shayne mcintyre.
