At Buck I had the opportunity to work on IBM’s Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries. We were even allowed to animated Rand’s famous Eye Bee M “Rebus!”.
I worked on the design team from concept to final designs and was the lead animator for the series.

Credits
Studio Buck
Executive Creative Director Orion Tait
Executive Producer Anne Skopas
Creative Director Thomas Schmid
Producer Kevin Hall
Design Thomas Schmid, Yker Moreno, Nicolo Bianchino, Justin Fines, Stephen Kelleher
Animation Nicolo Bianchino, Ian Sigmon
Cel Jake Armstrong
Agency Ogilvy & Mather

IBM - Intro
Published:

IBM - Intro

One animation from a series I helped created at Buck. These deceptively simple animations celebrate the role of big data across multiple industri Read More

Published: