A speed-dating overview of my favourite iSights brought to life.
For those with only a few minutes here's a selection of the choicest cuts and the iSight behind the execution. If you like what you see then call me and let's discuss more of the same, and the ways I can help you with your project.
Client: Big Bubble
iSight: Blow the biggest bubbles
Brand recongnition & retention can be increased not by what you add but often what you leave out. This is especially true in the youth sector who will gladly engage with the communication strategy to complete the message, and in return the reward will be an indelible reminder of the brand and what it stands for.
Recognised at One Show and featured on the front cover of Luerzer's Archive.
Client: Ducati
iSight: Nobody rides a Ducati to get from A to B
A low-budget, image-concious experimential campaign in 6 leading gym outlets the bike is the estatic cycle in the row of static cycles. The campaign ran for 6 weeks and was supported with an in-store competition, poster, print & on-line buzz.
Client: Anlene fortified milk powder
iSight: The effects of osteoporosis are worse than you imagine
Online & ATL campaign. The copy translation doesn't manage to capture the heartfelt emotional sentiment of the original text, but clearly illustrates the connection between the problem and the solution. This was the first time a US agency won recognition for a Ramahdan specific campaign in the holy month.
Client: Handshake
iSight: Every handshake is unique
When asked to develop a brand identity we first gather the key shareholders to understand exactly their expectations for the brand and what it stands for. From there we produce a Brand Blueprint, and thereafter a first creative presentation outlining three conceptual routes - above is one of the initial slides from that presentation.
Approved logo.
Handshake rewards Handshakers for their unique feedback and comment on a multitude of issues - from brand/product trials to comments on Facebook. Rewards are earned for each job our Handshakers complete and the website provides the platform for registration, job briefs and positings.
As live requests are posted - based on your unique profile - you can choose to decline, accept or negotiate. The "back-end" negotiation engine allows you to negotiate a fee for your involvement and gives you the amount other Handshakers are willing to do the job.
Updates and new requests are posted via the mobile App. My Handshake reflects the rewards earned in realtime, allows you to cash in and notifies you when you've won a job.
Client: Investment Cars
iSight: 90% of the cars your dad will really like have animals in their marque
"This father's day bring dad along to see the animals!" A low-budget, in-store, experiential campaign to get families to come along and see the range of exotic supercars featuring the likes of Lamborghini, Ferrari, Jaguar, Cobra & Prowler (by Chrysler) - as well as more attractively priced family vehicles. Give-aways, refreshments plus the chance to book a test-drive were offered to the many families that came.
Client: Big Bubble Bubblegum
iSight: Blow bigger bubbles
Some brands just inspire great ideas. With a product like bubblegum there's so many rich pickings and the reward for the viewer in this particular instance delivers a brand benefit in a relevent, unexpected & memorable way.
Brand: LUX Shampoo
iSight: Hollywood glamour for everyone
Establishing an online LUX cinema allowed us to return to the inherent brand values of LUX. Big screen Hollywood glamour in a 7-minute epic, starring Catherine Zeta Jones.
Brand: LUX Shampoo
iSight: China women show the world your beauty
Launched to coincide with the Beijing Olympics, the campaign reflected the feeling of national pride and celebrated the beauty of China's women as they, and the country, "blossomed" on the world stage. Campaign elements included activation, sampling, in-store, on-line, social media and traditional ATL.
Brand: Oreo
iSight: Oreo packs in more filling
Instore work that rewards only after a second look.
Brand: Baygon Mosquito coils
iSight: Now available in lavender fragrance
Brand: Big bubble
iSight: Blow bigger bubbles
In-store poster campaign.
Brand: Land Rover
iSight: Proudly British
From the archive this tactical opportunity was born with a photograph of Michael Schumacher (at that stage driving in Team Benetton) being hauled back to the pits behind a trusty Land Rover and an extremely provocative piece of copywriting.
