The is the global introduction to Smirnoff's new tag line: YOURS FOR THE MAKING

The Nocturnal Awakening Is About To Begin.
We Invite The Creators, The Curious, The Yearners, All In.
To Make Your Mark On The Night.
With Sound, Flavor, Texture, And Sight.
Let Others Dream, Asleep In Their Bed.
We'll Stay Awake
And Sleep When We're Dead.
The Night Is Our Muse, Our Canvas, Our Clay.
It's Yours For The Making, So Come Out And Play.
Don't Be Afraid To Create Something New.
Go Make The Night
It's Up To You.
Executive creative director Ben James
Creative Art director Eric Larkin
Copywriters Alexis Reid / Visha Nguyen / Eric Larkin
Senior producers Angela Buck
Co-chief creative officers, New York Ryan Kutscher Matt MacDonald
SVP global brand director Simon Burch
Director Nima Nourizadeh
Editor Dan Sherwen
Editing house Final Cut
Colorist Tom Poole
Audio Squeak E Clean