Siladex "Syuting"
TVC that my team and I created for Siladex ME - cough medicine produced by PT. Konimex.
The TVC aired early 2017 in several Indonesia's national television networks.
Siladex ME is a cough medicine to help clearing out mucus out from your throat.
The idea of this TVC is to create parody of a famous love story that could go wrong
if one of the character has a bad cough.
Below is the early storyboard process as part of our brainstorming. However, the ending has been changed based on feedback from BPOM (Indonesia's FDA).
We also created KV that will be used for prints and OOH to support the campaign.
