Our aim throughout this documentary was to bring to light the benefits and information to a wider audience regarding the Bristol pound. After all, our city, our money. The Bristol Pound is a not-for-profit partnership between Bristol Pound Community Interest Company (CIC) and Bristol Credit Union. Bristol Pound CIC is a company established with specific social goals and with assets of the company ‘locked in’ to community control. It is governed in line with the model of a stakeholder cooperative giving Bristol Pound account holders a say in the development of the company and representation on the board.

When it came to designing the packaging it was important for us that it represented and worked well partnered with our documentary and the Bristol Pound as a whole. Knowing our demographic was important in order to targeting the Bristol community, in particular those who did not know much about the Bristol Pound and what it offers, creating a hand rendered title allowed us to add a personal human touch which was very appropriate for the Bristol Pound.