Here's sharing a proactive idea I had conceived for Ola cabs.
Hypothetical brief:- Ola is launching a new cab service called 'Ola Women'. For these exclusive cabs, Ola has employed trained women drivers who will ensure women (who work till wee hours or during the night shift or girls partying late) reach safely to their homes or office.
The hypothetical task:- Company wants a campaign which is not very serious in nature, at the same it should convey an extremely important message (of women safety) to the masses.
The solution:- Bollywood is also known or its sleazy item numbers, songs which objectify women. What if we use this to our advantage, to communicate the brand benefit, the key message (safety) to our consumers?
Song 1 (could be a Radio spot or a TVC)
Ola tu Olaaaa...
Aisi tu Ola
Har koi kare tujhme,
Travel akela
Lali ho ya Laila,
ab aur bhi safe hui aapki Ola
Presenting 'Ola Women' for safer rides at amazing prices
Song 2 (could be a Radio spot or a TVC)
Ola la, Ola la
Safety teri priority
Ola la, Ola la
Aur cabs aur safe hui
No dirty picture,
sab safe hai andar
Presenting 'Ola Women' for safer rides at amazing prices
Song 3 (could be a Radio spot or a TVC)
Ola aur safe hui,
darling tere liye
Ola ki cabs main safety, price bhi mast hai re
Ola aur smart hui,
darling tere liye
Sunny ho ya Munni,
ab har koi lenga Ola ka naam
Presenting 'Ola Women' for safer rides at amazing prices
