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Ad Campaign
Project: To develop a concept-driven advertising campaign for a
nonprofit agency, using several forms of print-based media.
nonprofit agency, using several forms of print-based media.
For this campaign I chose to promote the services the Red Cross provides. Many people forget they do more than just collect and distribute blood. I created my own graphics to go with each service the Red Cross provides. The same style and colors are carried throughout each design. The messages are simple, but direct.