Nike Hyperdunk
Ambient installation
The Nike Hyperdunk installation was rigged in the centre of Shoreditch to provide a stand-out presence in time for the London Olympics. A large scale replica of the revolutionary shoe was completed with high visibility light accents and was accompanied by a wall mural and street level shutter art. The bespoke location allowed Nike to reach an opinion leading audience with an opportunity unavailable to the majority of brands.
Ambient installation
The Nike Hyperdunk installation was rigged in the centre of Shoreditch to provide a stand-out presence in time for the London Olympics. A large scale replica of the revolutionary shoe was completed with high visibility light accents and was accompanied by a wall mural and street level shutter art. The bespoke location allowed Nike to reach an opinion leading audience with an opportunity unavailable to the majority of brands.
