Problem:
Chobani had a major challenge to overcome in 2015. Through the #Breakfast social campaign, Chobani changed the behaviour of Australians by introducing steel cut oats as a complete breakfast solution.
Chobani have a very different strategy to most, they are 100% convinced that their product is fantastic and trial and positive word of mouth is the key to their success.
Solution - Bringing the idea to life:
The campaign was expressed in the post: #BreakfastRescue. Snap it. Tag it. Share it. Encouraging customers to snap their hangry selfies for a chance to WIN a #BreakfastRescue limo ride with pamper session, as well as a packed fridge of Chobani for their workplace.
Outcome:
With 500,000 samples given away in their latest campaign ‘Breakfast Rescue” and a winner per state Chobani converted and reached a whole new audience.
