"My Story - My Ariel" Project.
Worked on 3 copies for this campaign along with a Hindi Copywriter.
The other 2 copies for "My Story - My Ariel"
(along with the Hindi ones)
· Chhota sa blanket, ek lambi kahani...Ye blanketmaa ne banaya tha jab main 3 mahine ki thi. Tab se le kar aajtak mujhe iska bina neend nahin aati. Mera pura bachapn basa hai ismein. Kaisemaa ismein lita kar lori sunati, kaise gusse main isse odhkar papa ki god mainbaith jaati. Har raat odhti hun to lagta hai vo yaadein odh rahihun. Issley,iskey liye to sirf ariel.
· A long story woven in a short blanket…
I was only 3months old when my Mum made me this blanket. Ever since, sleeping without ithas been impossible. My childhood memories are fondly tucked away in thislittle blanket. Like Ma singing me to sleep while covering me with it or howwhen I grew angry I’d wrap myself in the blanket, cuddling in Dad’s arms. Sleepingin this blanket takes me down that memory lane every night. That’s why, forthis, Only Ariel.
· Jeans, jo college ki yaadein taaza rakhtihai.
Ye meri pehlijeans hai. Jab 1982 main gaanv se sheher gaya tha padhne, to hum 5 doston ne ekjaisi jeans kharidi thi. Ye waali. Ekdum cool ban gaye the. Isse pehen kar kai partymain gaye, college functions main stlye maara. Humari har masti, harshararat main saath diya isne. aaj bhi jab pehenta hun to wahiapnapan , wahi hansi goonjti hain kaano main. Issely, iske liye sirf Ariel.
· An old pair of jeans that keeps fresh collegememories…
My first pairof jeans. We’d bought them in 1982, when 5 of us decided to attend a college ina city away from our village. Owning these made us feel “cool”. We showed themoff at all the parties and functions. They even lasted through our crazy pranksand wild moments. Today, when I put them on I feel the same comfort, the oldlaughs resounding in my head. That’s why, for them, Only Ariel.
Pillsbury Gold Atta
Alternate Copies1) Headline:
Quality that will make you melt in its richness.
Body Copy:
An aroma that will beckon you to it, a roti that will meltin your mouth. Texture so creamy, you will want to make it yourself. Made from100% MP Sharbati Wheat – the very best quality wheat found in the country.Today, give your family a taste of the all-new, rich Pillsbury Gold Atta.
2) Headline:
Rich, soft royalty.
Body Copy:
Indulge in the soft, delicious gold brought to you by PillsburyGold Atta. Now preparing a roti is as much a pleasure as savoring it. Treatyour family to royalty by bringing home the new Pillsbury Gold Atta today.
Quality that will make you melt in its richness.
Body Copy:
An aroma that will beckon you to it, a roti that will meltin your mouth. Texture so creamy, you will want to make it yourself. Made from100% MP Sharbati Wheat – the very best quality wheat found in the country.Today, give your family a taste of the all-new, rich Pillsbury Gold Atta.
2) Headline:
Rich, soft royalty.
Body Copy:
Indulge in the soft, delicious gold brought to you by PillsburyGold Atta. Now preparing a roti is as much a pleasure as savoring it. Treatyour family to royalty by bringing home the new Pillsbury Gold Atta today.
