Companies are always looking to “sexify” their content and make it more appealing, especially when the product isn’t inherently sexy. They need to make what they’re selling – even if it’s the benefits of their processor technology and how it enhances corporate storage solutions – look and sound cool.

Intel is no different when they wanted to promote the benefits of pairing their Intel® Xeon® processor E5 family with IBM® PureSystems™ product line. This, like many of their products and product pairings, needed to be marketed with short, pithy and engaging videos that got various members of their community excited to sell, and use, their product.

In conjunction with technical writing from Prowess Consulting, we visualized and developed a short and sweet animated video that tried to demystify and de-complicate the process of converting existing IT infrastructure to one utilizing the joint Intel / IBM system.