This was a university project, the challenge was to create a campaign for the new Pringle Tortilla Chip product. This project was with a live client, so I also had to present my ideas to the client at the end of the process.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f03ea749666677.58bb3aa42e79b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/55e52e49666677.58bb3aa31559e.jpg)
These are print billboard designs as the main part of the campaign.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/01e41649666677.58bb3aa38ac0e.jpg)
This was a design for in-store visuals to help promote the new product. They could be used in supermarkets, to help the product stand out on the shelf from other crisp products.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bdc64949666677.58bb3aa3ea961.jpg)
This is a Snapchat filter to go with the campaign. This was a clever and fun way of getting the audience involved with the campaign and the brand.