When you read the subtitles, you miss the movie.
In Québec, 60% of people don’t speak English.
Despite that fact, most of the entertainment available comes from the US.
Despite that fact, most of the entertainment available comes from the US.
This means that a lot of people watch content with French subtitles on.
And focusing on subtitles is basically missing everything else.
And focusing on subtitles is basically missing everything else.
Client: Berlitz – Mikael Bouchereau
Agency: Rethink
National Creative Directors: Chris Staples, Ian Grais
Creative Directors: Nicolas Quintal
Copywriter: Xavier Blais
Art Director: Maxime Sauté
Account Director: Alex Lefebvre
Agency Producer: Marie-Noëlle Rosso
Director: Jean-Marc Piché – Quatre Zéro Un
Producer: Alt Production – Simon Corriveau Gagné
Production Manager: Céline Courtois
Cinematography: Simon Lamarre-Ledoux
Set Art Director: Benoit Morin
Stylist: Valérie Brousseau
Makeup: Geneviève Bonneau
Post: Post430
Music, Sound Editing, Mix, Magic: Studios Apollo – François Bélanger
