IBM Social Business
Three companies embrace social media tenets to better their business.
Creative Director, David Korchin; Art Director, Michelle Konar; Copywriters ; Director, Christian Weber; graphics, Sibling/Rivalry
It ain't just the Tweets. All sizes of business, of every stripe, are leveraging the practices of social media to let their employees collaborate, innovate and extend the enterprise. To showcase IBM's expertise and its suite of social tools, we created a video case study series called "60-Second Socials"—short story-driven narratives, united by primary colors, elegant graphics and intimate camera work.
