Kingdom Kettle Bell sought a distinctive logo to distinguish their program within the fitness industry. They aimed for a design that exuded strength and boldness, aligning with their brand name ‘Kingdom.’

To achieve this, I opted for a creative twist by leveraging the two ‘K’ letters in the name to form a crown-like emblem, symbolizing their dominance in the industry as the ‘Kings.’ The choice of red as the primary color was deliberate, as it not only grabs attention but also conveys a sense of aggression. To enhance the overall aggressive aesthetic, I maintained sharp edges in the lettering and logo elements.