The salt of the earth | Wim Wenders
Client Brief
We were asked to design and implement a visual concept for depicting Sebastião Salgado’s photographic work in a film. We also created the intro for the documentary, where a photo slowly appears from total darkness, inspired by the negative to positive chemical process of photo developing.
We were asked to design and implement a visual concept for depicting Sebastião Salgado’s photographic work in a film. We also created the intro for the documentary, where a photo slowly appears from total darkness, inspired by the negative to positive chemical process of photo developing.
Concept & Storytelling
The light vibrates, slowly revealing the contrasting structure of a landscape. We can just make out the silhouettes of hundreds of people, until the photographic development process exposes a huge crowd of mine workers in a gold quarry in Brazil. As the photo is unveiled, the first words of the documentary resound through Wim Wender´s voice-over.
In order to see Salgado and his work at the same time, we worked with the idea of creating a digital art gallery, where Salgado would be part of his photographs, fading in and out from the impressive pictures. As if we were in the artist's head, the photos seem to float like in the darkroom, while the artist explains what was going through his mind as he took the photographs.
The light vibrates, slowly revealing the contrasting structure of a landscape. We can just make out the silhouettes of hundreds of people, until the photographic development process exposes a huge crowd of mine workers in a gold quarry in Brazil. As the photo is unveiled, the first words of the documentary resound through Wim Wender´s voice-over.
In order to see Salgado and his work at the same time, we worked with the idea of creating a digital art gallery, where Salgado would be part of his photographs, fading in and out from the impressive pictures. As if we were in the artist's head, the photos seem to float like in the darkroom, while the artist explains what was going through his mind as he took the photographs.
Technique
Set design for the virtual photo gallery made of semi-transparent glass, lights and reflections, using software such as The Foundry´s Nuke and After Effects. This technique was used to deliver more than 50 final shots for the multiple award-winning documentary.
Set design for the virtual photo gallery made of semi-transparent glass, lights and reflections, using software such as The Foundry´s Nuke and After Effects. This technique was used to deliver more than 50 final shots for the multiple award-winning documentary.
Commissioned by Decia Films
