These two animation films tell consumers that HP has a notebook that will suit their interests and their personality. The campaign thought was - Your notebook tells your story. It ran in television, press, outdoor and online, and it won a nomination at the Festival of Media, Valencia, Spain.
One film is for a Notebook PC targetted at young women. The film depicts her notebook as a fashion magazine - her window to the fashion world.
The other film is for a high-end Notebook PC targetted at young men. The film depicts his notebook as a Compact Disc - which (at that time) usually contained a yound dude's video games.
