The Project
To create two boards of 90 second launch video for Avolution, a mild super slim cigarettes brand. I was responsible for leading the project from the concept design to execution with designer Iker Hiro.
The project has gone through enormous changes over the design frames and I would like to show the progress step-by-step for each boards.
The Concept
During the development of the concept design, I made a lot of mistakes and turned out to be very interesting to keep them and work with them. And I like this playful way of developing work. Almost all the design is abstract, but for me there is always certain idea behind the pieces Iker Hiro and I develop and design. It's about principles that can be found all around us and we interpreted it as the basic theme of the brand launch video.
+ Avolution Launch Board 01
To create two boards of 90 second launch video for Avolution, a mild super slim cigarettes brand. I was responsible for leading the project from the concept design to execution with designer Iker Hiro.
The project has gone through enormous changes over the design frames and I would like to show the progress step-by-step for each boards.
The Concept
During the development of the concept design, I made a lot of mistakes and turned out to be very interesting to keep them and work with them. And I like this playful way of developing work. Almost all the design is abstract, but for me there is always certain idea behind the pieces Iker Hiro and I develop and design. It's about principles that can be found all around us and we interpreted it as the basic theme of the brand launch video.
+ Avolution Launch Board 01
+ Avolution Launch Board 02
Credits
Client: Sampoerna
Title: Avolution Launch
Post Production: MFX
Producer: Geoff Millichamp
Motion Designers; Suraj Bahadur , Iker Hiro
Client: Sampoerna
Title: Avolution Launch
Post Production: MFX
Producer: Geoff Millichamp
Motion Designers; Suraj Bahadur , Iker Hiro