Tyler Hofstede's profile

HP DigitalPass Tech Spotlight

During my internship at HP (2012) I was given the task to re-work one of their Technology Spotlight pieces. I had to update the look of the piece, as HP changed fonts and the new re-work needed something that complemented the new font. I wanted a clean look, yet something that added to the almost vintage look of the new HP font. The result makes me think of the blend of technology with old school, vintage flavor.

I rewrote the copy for the piece as well; enabling it to flow more effortlessly than the prior version. My goal was to take this technology-ridden showcase piece, and make it easier for the reader to follow and understand. Also, creating usage cases that readers can truly relate to; creating value of this technology in the consumer's eyes.
HP DigitalPass Tech Spotlight
Published:

HP DigitalPass Tech Spotlight

Technology Spotlight piece that I created during my internship with Hewlett-Packard.

Published: