Image 1. Mood Board. The mood board above served as a foundation for the entire project. It's purpose is to set the attributes for the entire Thrill Seakers brand, from the color palette to imagery to the core adjectives the brand represents. It took many revisions and re-workings to get this just right, but the mood board presents exactly the ideals that I wanted to demonstrate. The concert will be high-energy and I included my chosen adjectives on the board to help express this (energetic, lively, vibrant). The color palette is presented in the form of Disc Jockey tables, and all the colors were pulled directly from the images using the eye-dropper tool.
Image 3. Website Comp: About. The About page (above) is intended to inform the audience of the severity of the decline of the sea turtle species. It is an introductory page to explain to the audience why this concert exists.
Image 4. Website Comp: Artists. The Artists page consists of information on both of the DJ's that will be performing at the concert. It is mainly used to tie together the DJ's and the sea turtle charities. The motivation for the artist is that he has compassion for sea animals because of his teenage years spent working in an aquarium.
Image 5. Website Comp: Tickets. The tickets purchase page is an easily accessible page to help promote the sale of online tickets.
