Paloma founder Maryam Naderi made an inspired move away from the oil and gas industry to create a new kind of beauty destination: a modern nail salon that places environmental impact and wellness on par with beauty, without sacrificing either.

Paloma’s selection of non-toxic, long-wearing polishes are only the beginning of a flawless experience that respects technicians, the environment, and clients alike. AfterAll partnered with Maryam and her team to create a design system that evoke's Paloma's promise: a true escape to beauty.