Eichborn “Flyvertising”
Eichborn’s fly banner makes headlines at the Frankfurt Book Fair and around the world.
We made Eichborn the talk of the literary world by turning their logo into a living billboard at the Frankfurt Book Fair in a guerrilla stunt. We created a viral video that established them as a bold and unconventional book publisher on a limited budget.
Client: Eichborn Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian Copywriters: Norman Scholl, Lennart Frank Art Directors: Benjamin Beck, Thomas Lupo Account Managers: Daniel Adolph, Christine Seelig, Katja Best Producer: Gun Aydemir Director of Photography: Jochen Keitel Editor: Alfonso Arribas
ADC Europe: 1x Gold, 1x Finalist ADC Germany: 1x Gold, 2x Bronze ADC New York: 1x Bronze AME Awards: 1x Gold Cannes Lions: 1x Silver, 1x Finalist D&AD: In Book Intercontinental Advertising Cup: Finalist New York Festivals: 1x Gold, 2x Silver, 1x Finalist One Show: Finalist
