IDEA
This was a small print project made for Connex (now - Vodafone Romania).
Back in 2002, they had to promote a new service - Horoscope via SMS, (Connex Astre) - so we took some cliché zodiac predictions (visible on the phone screens) and translate them into 'ad-litteram' situations on press ads illustrations.
This was a small print project made for Connex (now - Vodafone Romania).
Back in 2002, they had to promote a new service - Horoscope via SMS, (Connex Astre) - so we took some cliché zodiac predictions (visible on the phone screens) and translate them into 'ad-litteram' situations on press ads illustrations.
This was one of my first projects in advertising
and I have published it mainly because of the illustrations
made by Mircea Suciu, before he became famous :).
and I have published it mainly because of the illustrations
made by Mircea Suciu, before he became famous :).
Copywriter: Serban Alexandrescu
Art Direction: Andrei Besliu
Storyboard Artist: Adriana Dickson
Illustrator: Mircea Suciu
Creative Director: Serban Alexandrescu
Agency: Headvertising
Storyboard Artist: Adriana Dickson
Illustrator: Mircea Suciu
Creative Director: Serban Alexandrescu
Agency: Headvertising
Phone screen text:
"Love and understanding for the Maidens (Virgos) with Aquarius Rising."
"Love and understanding for the Maidens (Virgos) with Aquarius Rising."
Phone screen text:
"Today, don't do business with Crab (Cancer) natives ."
"Today, don't do business with Crab (Cancer) natives ."
Phone screen text:
"Pisces from the first decan have a strong affinity for Libras."
"Pisces from the first decan have a strong affinity for Libras."
Phone screen text:
Being a Libra, means you could be sometimes deeply undecided and hesitant."
Being a Libra, means you could be sometimes deeply undecided and hesitant."
Phone screen text:
"Your lucky day in March is 8th, and your lucky number is 37 (6.5' shoe's size)."
"Your lucky day in March is 8th, and your lucky number is 37 (6.5' shoe's size)."
