Anja Swart's profile

Social Media Campaign: The Warhol Effect

Anja Swart
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Social Media campaign
Full project description in Basic Info section.
The Brief:
PART ONE
Choose a topic which you are passionate about that relates to or focuses on some aspect of popular culture or design and research it. Design an identity which communicates the brand personality and positioning successfully.
PART TWO
Conceptualize and design print-media executions, as well as an ambient/viral element marketing your online identity. Make use of QR-codes to lead consumers/followers to the online platform.  
PART THREE
Keep a proper weekly record of the growth and traffic on your social media platforms and at the end of the campaign design a publication containing your findings and documenting the process.
Concept: The Warhol Effect
Rationale:
The concept for this project is focused on getting people actively involved and engaging with history and to further the public’s knowledge and understanding about past events and how they affect our lives today. This is done by using iconic historic photographs and posting them on social media with riddles and questions to entice followers to interact with the page.
design social media QR Code ILLUSTRATION
PROMOTIONAL ITEMS AND BOARD GAME
design social media QR Code ILLUSTRATION
PIN ON BADGES GIVEN OUT WITH SOCIAL MEDIA LINKS
design social media QR Code ILLUSTRATION
BRANDED GLASSES TO TAKE SELFIES WITH AND POST TO SOCIAL MEDIA 
design social media QR Code ILLUSTRATION
BOOKMARKS
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR REVOLUTIONARIES  
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR HISTORIC EVENTS
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR WILD CARD EVENTS
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR MEDICAL REVOLUTIONS
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR GREAT MINDS
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR FAMOUS PEOPLE
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER  FOR DICTATORS
design social media QR Code ILLUSTRATION
BOOKMARK CHARACTER FOR ANDY WARHOL
design social media QR Code ILLUSTRATION
GAME BOX FRONT
design social media QR Code ILLUSTRATION
GAME BOX FRONT AND SIDE
design social media QR Code ILLUSTRATION
GAME BOX TOP
design social media QR Code ILLUSTRATION
SOCIAL MEDIA LINKS ON GAME BOX
design social media QR Code ILLUSTRATION
INSIDE GAME BOX
design social media QR Code ILLUSTRATION
BOARD GAME
design social media QR Code ILLUSTRATION
BOARD GAME WITH PLAYING CARDS AND INSTRUCTIONS
Social Media Campaign: The Warhol Effect
Published:
Anja Swart's profile

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Anja Swart's profile
Middelburg, South Africa

Social Media Campaign: The Warhol Effect

The Brief was to choose a topic which you are passionate about that relates to or focuses on some aspect of popular culture or design and researc Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives