Slice Fruit is a juice shop that also sells fruit intact. There’s already some variation on the menu, like fruit soup. But at glance, many people are confused and wondering “what is this store?”, “What is this store sells?”. So this store is less popular than other stores.

I put on keywords fresh, healthy, and family. The green color signifies the natural of the natures. Natural synonymous with health, any natural usually always makes us fresh. I got the idea for SF logo from green pears with leaves on it. Which also signify the nature of juice. I also connected the logo with family, this logo is not outdated and easy to understand for all people. I am assuming in the future, Slice Fruit juice shop could be a cafe for juice and can be a gathering place for families to enjoy the fruits beverages.

For the font, I also use the essence of their store name itself, Slice Fruit. So writing as in the slice to increase people’s inter- est.