Cinturón de Oro is a Mexican boxing tournament, which provides an opportunity for amateur fighters to become professional boxers. So we decided to create two different environments that reflect the difficulties faced by an amateur boxer, and two different ways to address them to succeed and become a pro.
Awards:
World Gold PROMAX BDA 2011 / Campaign Design: Topical ON-AIR and Print Combination - Gold Award
World Gold PROMAX BDA 2011 / Campaign Design: Topical ON-AIR and Print Combination - Gold Award
World Gold PROMAX BDA 2011 / Art Direction & Design: Topical Promo - Sports - Silver Award
