I created and maintained the UI, marketing, assets and branding of two in house Bingo brands: Smooch and Stash Bingo. Both brands required landing page designs, GIF and Flash banners, email marketing campaigns, as well as mobile and tablet app designs and assets including sprite maps.

Banners and marketing had to be designed to work with third party advertising, and was targeted at 25-50 year old regular gamers of both sexes. The themes were fun and colourful, in keeping with the in game imagery to entice players. Assets from games were sometimes provided, so brand unity was kept in mind when creating artwork.