During my time in college, I also came across a very unique niche field of design, Environmental Graphics. I never understood what it was until I came across this class and did this project.
EGDenver was imagined to be a webservice that gives students an opportunity to get close to the world of Environmental Graphic Design.
The idea stems from being able to document every sign in Denver and creating a hub for people to talk about these signs. The nuances of signs and sign production is an interesting one. From open pan-channels to
neon-tubed lights, there are many beautiful and beautifully crafted signs that needs to be shared.
This idea started with much ideating and deliberation of what the best assets the site might have. From identifying street by street to the user glossary used to tag signs, we thought through everything. (Credits of sketches go to Andy Merskin)
The idea was for it to mimic a google + facebook for environmental graphics. A simple to use main page would become the main driving factor for people to come, featuring latest and most talked about signs. People may also use this as an education tool to teach themselves about the different categorization of signs.
Each sign would have it's own facebook-like page, where multiple perspectives, as well as elements of the sign can be shared. There would a glossary of course, that provides you accurate categorization of environmental graphics.
Despite this project's great detail for environmental graphic design, I feel like my biggest contribution to this project would be the logo design. After much deliberation and iterations, I took charge of the logo design phase and deligated logo designs to everyone, as we collectively came up with a great design. The final logo stems from the idea of a wall sign, hanging off the D, with high contrast, it's a neutral, yet strong logo for a modern web service.
Below are my personal iterations. (to view further iterations by my teammates, please refer to the process book at the end.)
Team Process Book
