Digital tools as a transmedia content broadcasting tool.
Or why did CN watch and play was really ahead of its time.
Or why did CN watch and play was really ahead of its time.
CN Watch & Play is the kind of project you really got to fight to bring to life.
This simple application, available on iPhone & iPad, can scan designed markers (no ugly QR codes here) on a whole lot of medias: TV, magazines, billboards... Depending on the marker, it triggers augmented reality animations /video games, or collectible contents.
Starting from the selling phase to the day-to-day production, I managed the creative overview and the interface design of the application. It won 3 renowned prizes and led me to give a talk about transmedia content strategy in Denmark.
Key tasks:
Pitching phase: creative strategy, concept, client presentation
Production phase: creative direction, clients meeting, interface and user experience design
After phase: Art direction of the communication supports (presentation and ad design)
Art Direction, copywriting and voice: Zélia Sakhi
Motion Design: Emilien Chiche
