Life is a marathon of ups and downs. It is unpredictable as it is tough. But life goes on, and everyone needs to keep their heart going strong.

These ads revolve around three different life stories. As these ads target a younger audience, we refrained from being preachy and made it humorous and cheeky. It takes an insightful and light-hearted approach to remind our audience that life revolves around the heart.

As the heart is the focus of these ads, we illustrated how life can be a vicious cycle of ups and downs by placing the story around the heart. These canvases are also specifically chosen, as it is relevant to the story and heart.