The first major under taking was a total redesign of the Brite website. Brite hired sister company and 2011
Rochester Addy Best in Show Award recipient, StormFrog to design the site with a commercial focus
and an easy to use navigation based on Brite supplied architecture. The new site also included an
ecommerce section constructed for a streamlined procurement process. In addition, the Brite
Marketing Team completely overhauled all marketing materials, advertising, tradeshow booth, displays
and delivery vehicles into a consistent look and message was completed.

Brite rolled out its new branding and messaging in print advertising, tradeshow booth, signage, web,
email, Twitter, Facebook, LinkedIn and the launch of the BriteTube (Brite’s YouTube channel). An internal
marketing campaign was launched to educate employees of Brite’s brand story, tag line and brand
promise.

Brite began a series of Meet & Greet functions to introduce customers to our security and services
products in an educational manner and to establish credibility as thought leaders and subject matter
experts. These intimate settings have proven to be great venues for in-depth discussions about Brite’s
solutions and have returned an average ROI of $5,765 for every dollar spent.

Brite has seen a year over year revenue growth of 44% for fiscal year 2011. New customer acquisition
was 19% and 85% in services related products. Partner investment increased by 41%.