Who is the crunchiest?
Red vs Green
This campaign is to sell the super crunchiness of Pringles. By creating a "Who is the crunchiest?" competition between Red and Green packs of Pringles via quirky virals, we conveyed the message that all Pringles chips are equally crunch.
To support the campaign virel videos, a series of teaser poster, online digital voting site and FMOT are developed.
Viral video Teaser
Viral Videos
Theme Poster
Mini-site
www.facebook.com/pringlesasia
Vote Red? KRRUNCH Vote Green?
Which is Crunchier?
1671 votes 1656 votes
