This is a fictional project in which Pedigree joins hands with KNGF, a charity that trains guide dogs. 

On the homepage the visitor can watch a video that explains the concept of the campaign. When someone purchases a Pedigree product, they can find a code on the package. With this code they can visit the campaign website and play a minigame. In this mini game they can collect coins. The amount of coins they collect will then be given by Pedigree to the charity.

Do you want to play the game? Visit the website!

When they score at least 10 points in the game, they win a Pedigree chewing bone. When they finish in the monthly highscores, they get a year supply of Pedigree dog food.

The minigame itself. In this game, they get to act as the guidedog. They lead their owner through the game and have to avoid obstacles and collect coins.

 

First, they have to insert their code.

A quick explanation of the game. Avoid the obstacles, collect the coins. The dog can be moved with the left and right keys. During the game they have to press the spacebar to keep the guidedog focused.

By pressing the "B" 

When the game is finished, they see how many coins they have collected.