Facebook Fangate
Houston Press
Houston Press
The purpose of this project is to gain exposure and "Likes" for the Houston Press Daily Deal fan page. The target of “likes” based on the budget is reflective of the reach of the Houston fan page
and the UUF (Unique Users by Frequency) and metrics gained from the Facebook ad distribution tool.
Audience
Measurements:
The initial test we will use social KPI's and ad conversion metrics to measure the success of this program.
Social Impressions (Like[s]):
Engagements/EdgeRank [ER]
Engagements/GraphRank [GR]
CTR (Click Through rate)
Sign-ups
and the UUF (Unique Users by Frequency) and metrics gained from the Facebook ad distribution tool.
Audience
Measurements:
The initial test we will use social KPI's and ad conversion metrics to measure the success of this program.
Social Impressions (Like[s]):
Engagements/EdgeRank [ER]
Engagements/GraphRank [GR]
CTR (Click Through rate)
Sign-ups
This is a first group of ad concepts that are based on lifestyle engagements for HoustonPress.com fan base users.
This is a second set of ad concepts that work off the popular Someecards that are posted daily on walls.
FanGate used to promote engagement and "Likes" for the Daily Deals Page
