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MACY'S NORTH "GIRLS"

A year before Old Navy had their talking mannequins, Macy's North had run 52 weeks of their fashionable but plastic girls. Each week, a new designer or fashion trend would be featured in the regional city rags and tied back to a center display in the Macy's designer clothing sections. It was a big hit, and the weekly sales increases can prove that. One wonders where Old Navy got their idea.
MACY'S NORTH "GIRLS"
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MACY'S NORTH "GIRLS"

Creative objective: Spark a fervor in keeping up with contemporary fashion. Step 1: Be cool, trendy and smart within this young city social rag d Read More

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