The Las Vegas Mobsters campaign is a rebranding of the Las Vegas Wranglers, an ECHL hockey team that folded due to low viewership and attendance. This project involved research, critical thinking, and creating compelling design assets to provide the voice, tone, and energy needed to capture the essence of the new team the Las Vegas Mobsters.
Cover of Las Vegas Mobsters Brand Book including logo, background of Las Vegas, and tagline.
Completed Brand Book
Static Mood Board
Static Mood Board illustrating proposed design elements for campaign. Elements were created to reflect the excitement of hockey and the vicious nature of the mob.
Pitch Video
Pitch Video which includes their mission, target audience and Media Mix goals
Infographic
Infographic depicting what was gained by the research to show differentiation, strategy, and narrative.
Full Color Logo
Full color logo on a jersey background. A mobster dog was created to demonstrate the aggressiveness of hockey players and the mob.The triangle background is based on the Welcome sign of Las Vegas.
Tone of the Campaign
Page spread from the Brand Book which illustrates the Tone for the campaign. The tone was created by the directive words.
Only Statement
Page spread from the Brand Book illustrating the Only Statement or differentiation. The purpose of the Only Statement is to define who the Mobsters are and how they are different to the Mobsters employees and stakeholders.
Media Mix
Page spread illustrating the proposed Media Plan. The Media Mix includes a Website and Mobile App to connect fans to the fans.
Jerseys
Jersey design was inspired by the suit jackets of the mobsters.The flowing ties creates excitement, movement, and a fun unique look that differentiates the team from their competition.
Media Mix
The Guerrilla Marketing Tactic purpose is to increase awareness that hockey is back in Vegas and to tell fans who the Mobsters are.
