CLIENT: Miller Lite
AGENCY: Digitas
Miller Lite wanted us to capture the allegiance of passionate NFL fans in the face of Bud Light's $1.2 billion deal to become the official beer sponsor of the NFL. Our solution? Become the Official Beer of Fantasy Football. If fantasy football was a sport, it'd be the 4th most popular in the country, ahead of the NHL. I led a team of writers that captured the allegiance of these passionate fans by writing a few hundred headlines that were shared over a million times.
IAB MIXX Award - Gold
Addy - Silver
Webby - Honoree
1.1 million banners sent
How do you make sure that the entire internet knows how bad your buddy is at fantasy football? Post a smack card on his Facebook wall.
Nothing like another agency writing about your work on their blog.
