Diesel Branding
In this project I created a design identity that represent the Diesel spirit in my eyes which is rough and sassy. I build an uneven/disorganized/dirty letters to be the main visual in the project along with the denim texture. The texts talks directly to the consumer, tempting him/her to succumb to the yearning of having a new Diesel item.
Contains: Three Posters, Three packages for women underwear, men boxers and a pair of jeans, Postcards and a Letters sticker leaf.
