4CM Postcards
"We See Things Differently" Direct Mail Promotion
"We See Things Differently" Direct Mail Promotion
Brief: To design a set of postcards around the “We See Things Differently” theme.
Execution: 4CM provided the theme, copy, and a selection of images for the range of postcards. My job was to find a strong layout style that was appealing, informative and that reinforced the 4CM brand. Out of the images provided I only choose those that were in black and white or sepia to keep consistency throughout the series, and to ensure that the only ‘colour’ used would be 4CM’s vibrant orange - the key highlight colour in their branding. The front of each postcard consistent of the story of an innovative engineer or inventor that would appeal to 4CM’s client base of primarily engineering companies. The back was split between the area used for the postcard addressing and postage, and a brief section on 4CM’s capability and services - signed by the MD to give a more personal feel.
Execution: 4CM provided the theme, copy, and a selection of images for the range of postcards. My job was to find a strong layout style that was appealing, informative and that reinforced the 4CM brand. Out of the images provided I only choose those that were in black and white or sepia to keep consistency throughout the series, and to ensure that the only ‘colour’ used would be 4CM’s vibrant orange - the key highlight colour in their branding. The front of each postcard consistent of the story of an innovative engineer or inventor that would appeal to 4CM’s client base of primarily engineering companies. The back was split between the area used for the postcard addressing and postage, and a brief section on 4CM’s capability and services - signed by the MD to give a more personal feel.
