#LeaveTheCountry
A NEWSROOM INITIATIVE
Aamir Khan - One of the biggest bollywood stars was in the news for calling the current state of the country as 'Intolerable', and suggested leaving the country. This, by virtue of his image, became a big topic of discussion on social media.
he following was an idea suggested to MakeMyTrip, to divert the conversation in favour of the brand, with #LeaveTheCountry becoming a talking point for the right reasons.
#HappyDiwaliIndia
A lightbox idea that will literally light up India. A lightbox fitted with LED lights, and a country back-coded to a colour, all triggered with a tweet. All one had to do was tweet #HappyDiwaliIndia and mention their country, and the colour assigned to the country would light up the box in India. A live camera feed would tweet back the results to the handle. This was meant to be an internal activity within Publicis Groupe, which later could be fanned across other partners like clients and friends.
